I’ve built my career around one core belief: communication, when done with clarity, empathy, and purpose, is the most powerful tool for connection and change. Marketing is ultimately about changing behavior, and in a world where product is king, communications is the kingmaker. I’ve used this mindset to guide mission-driven campaigns and high-impact brand work alike—connecting people to causes, culture, and consumer moments that matter.

With proven, strategic experience leading brand, marketing, and communications efforts, I’ve worked across both mission-driven organizations and world-recognized consumer brands. At Father Joe’s Villages, I served as Senior Director of Marketing & Communications, where I led omnichannel campaigns that amplified the mission to end homelessness in San Diego. My work spanned television and OTT advertising, direct-to-consumer strategy, email marketing, podcast creation and production, social media direction, and full-scale creative development. These efforts elevated public awareness, increased engagement, and drove measurable philanthropic support for one of the state’s most respected nonprofits.

My background also includes leadership roles at Under Armour, one of the most recognized performance brands in the world, and Tifosi Optics, where I developed go-to-market strategies and product storytelling initiatives that resonated across digital and retail platforms. Earlier in my career, I created the iconic Anarchy and Angel eyewear brands—lines that achieved global recognition and cultural relevance in the action sports and lifestyle space.

Whether leading a mission-first campaign or launching a disruptive consumer product, my work is grounded in universal communication—reaching people where they are, with stories that resonate and strategies that inspire action. I blend creativity with business insight to build brands, teams, and narratives that matter.

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